Chengdu is one of the most dynamic cities in western China for cross-border e-commerce. In the first half of 2024, Chengdu's cross-border e-commerce saw explosive growth, with over 61 million import and export declarations processed on public service platforms—a year-on-year increase of 276%.

Recently, at a shoe factory in Chengdu's Wuhou District, workers have been working diligently to fulfill an overseas order. From marking and folding to assembly and stitching, every step of the production process is seamlessly connected. The factory now produces 6,000 pairs of shoes daily, double the output of 2023.

She Makeup Beauty Valley in Chengdu's Wuhou District [Photo by Li Ming]

This shoe factory, which has been in operation for nearly 30 years, traditionally focused on offline foreign trade. However, in early 2024, it began experimenting with selling its products on cross-border e-commerce platforms, and within just over a month, it sold more than 40,000 pairs of shoes. In less than half a year, the factory sold 200,000 pairs of shoes to more than 10 countries in North America and Europe through online orders, boosting the company's output value by over 20%.

Chengdu, known as the "Lady Shoe Center of China (LSCC)," is a major hub for women's shoe manufacturing, with over 1,600 companies engaged in shoe production and sales. The city accounts for one-third of the nation's women shoe exports. The integration of cross-border e-commerce into the local shoe industry has not only revealed new business opportunities abroad but also accelerated the transition of Chengdu's shoe industry from exporting products to exporting brands.

Women's Shoes in She Makeup Beauty Valley [Photo by Li Ming]

She Makeup Beauty Valley in Wuhou District, a key cluster for women's shoe industry in Chengdu, leverages the industrial base and resources of the "LSCC" to integrate leading enterprise platforms and accelerate the development of a specialized and advantageous industrial and supply chain centered around women's shoes. Moving forward, She Makeup Beauty Valley will continue to strengthen cross-border e-commerce business development, actively build a footwear foreign trade supply chain, and help transform Chengdu's industrial advantages into brand influence. This will enable more shoe companies to secure orders, expand markets, and facilitate the global reach of women's shoes in Chengdu, ensuring they connect across the internet and reach audiences worldwide.