On July 27th, multilingual influencers from CMG(China Media Group) ventured into Qionglai, Sichuan, the renowned "Hometown of Original Chinese Baijiu", to begin a sweet and aromatic journey into the world of fine wines.
Qionglai, historically known as Linqiong, translates to "a place rich in fine wine" in Tibetan. It is also the hometown of the famous Western Han Dynasty poetess Zhuo Wenjun. Located at 30 degrees north latitude, the unique cliff valley terrain endows Qionglai with exceptional natural conditions for wine-making. The romantic tale between Zhuo Wenjun and Sima Xiangru has been passed down through the ages, adding a touch of timeless charm to this ancient city.
Wine Display at the Wine Industry Dream Factory [Photo by Liu Langtao]
To provide consumers with a deeper understanding of Qiong wine's rich cultural and historical texture, Qionglai has established the first window to showcase Chengdu's regional products and culture—the Wine Industry Dream Factory. This initiative aims to promote the unique brewing environment and traditional techniques of Qiong wine, passed down through generations.
"The taste is amazing! I initially thought the alcohol flavor would be strong, but it was mellowed by the rich fruity aroma, making it very smooth. It is friendly for those who don't drink often," said Vietnamese influencer Wei Xia, pleasantly surprised after tasting Qionglai fruit wine at the Wine Industry Dream Factory. She shared her delightful wine experience on social media, saying, "A sip of Qionglai fruit wine, and the flavor grows on you," garnering praise from international fans for Qiong wine.
Vietnamese Influencer Wei Xia Live streaming [Photo by Liu Langtao]
Vietnamese Influencer Wei Xia Sharing Her Qiong Wine Experience on Social Media
As mere tasting no longer satisfies many, more people are choosing to mix their own drinks to enjoy a more immersive and unique experience.
Multilingual Influencers Experiencing Cocktail Mixing [Photo by Liu Langtao]
"Now I'm in the birthplace of Chinese Baijiu, demonstrating Chinese brewing face-to-face with netizens, and they're very interested." Korean influencer Piao Xianhua live streamed her entire process of mixing a drink in the birthplace of Chinese Baijiu. By adding various "flavoring agents," she created a unique blend of her own and named it "One and Only." Holding up her creation, she invited her viewers, "Shall we all have a drink together tonight?"
Korean Influencer Piao Xianhua Showcasing her mixed drink [Photo by Luo Yi]
Korean Influencer Piao Xianhua's Qiong Wine Sharing Receives Praise from International Viewers
In response to the changing market demands of the new era, Qionglai has embraced the new wave of beverage consumption, introducing a variety of flavored fruit wines catering to younger tastes. They also offer immersive cocktail-making experiences, allowing consumers to enjoy the traditional brewing techniques through DIY activities. The blend of tradition and modernity means the ancient charm embedded in Qiong wine is now evolving into a more intoxicating contemporary flavor. (By Fan Yiling and Zhu Mingjing)
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