On October 18, the departure ceremony for the "Guangwushan Autumn Express" — a key event of the 24th Sichuan Guangwu Mountain International Red Leaf Festival—was held at Chengdu International Railway Port. Loaded with products "grown and manufactured in Bazhong", the China–Europe freight train set off from Chengdu International Railway Port, bound for its final destination of Lodz in Poland, embarking on a uniquely Chinese romantic journey of delivery "a single parcel carrying autumn foliage, a single container of fine goods travelling to Asia and Europe".
China–Europe freight train "Guangwushan Autumn Express"
This freight train will travel through countries along the Asia–Europe route as a "caravan of steel", pioneering a new four-in-one model for cultural and tourism outreach overseas—combining "train, local specialities, cultural and creative products, and promotion" — to convey the autumnal romance of Guangwu Mountain and the finest products of Bazhong to overseas markets via the overland Silk Road.
Guangwu Mountain red leaf-themed visual packaging
The "Guangwushan Autumn Express" initiative, utilising the Chengdu's China–Europe freight train, features carriages and containers adorned with a visual theme showcasing the res leaves of Guangwu Mountain, transporting memory foam products "produced and manufactured in Bazhong" to Lodz in Poland. Moving beyond the traditional model of offline promotional events, this initiative uses the cross-border freight train as a medium to highlight Bazhong's spirit of hard work and dedication through these high-quality products.
The inaugural run of the "Guangwushan Autumn Express" also marks the first time in the "Chengdu International Train Services Reach Prefectures and Municipalities" series of events that cultural and tourism resources have been deeply integrated with the China–Europe freight train corridor, signifying an innovative leap forward for Chengdu's international train services from a "transport corridor" to a "vehicle for promoting culture and tourism".
From the crimson autumn foliage in the mountains to the Eurasian continent, and from tourist hotspots to the promotion of a lifestyle, Bazhong Culture and Tourism is using the Red Leaf Festival as a catalyst: empowering its brand through art, connecting the world via freight trains, and leveraging ecological resources to drive high-quality development in the cultural and tourism sectors, thereby continuing to enhance the reputation of Guangwu Mountain as a cultural and tourism destination.
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