During the 2026 National Day holiday, the cultural and tourism sector in Chengdu's Jinjiang District remained as vibrant as ever, welcoming 4.904 million visitor arrivals—a year-on-year increase of 7.5 per cent. Of these, the AAAA-rated Sansheng Huaxiang scenic area welcomed 428,000 visitors, representing a year-on-year increase of 14.0 percent.

Chunxi Road shopping district

During the holiday period, Jinjiang District fully unleashed its potential for trendy consumption, with spending power leading the city. Big data from online transaction platforms shows that Jinjiang District ranked first in Chengdu for total online spending, whilst the holiday consumption market saw both quality and scale improve, with both volume and quality rising in tandem. The accommodation market was particularly buoyant, with hotel bookings across the district rising by 46.5 per cent year-on-year and transaction value increasing by 41 per cent, whilst demand for high-quality accommodation continued to climb. As Chengdu's flagship destination for cultural and tourism promotion, the Chunxi Road commercial district continued to lead the city in terms of appeal, accounting for 36.1 per cent of the city's total overnight stays by inbound tourists and firmly maintaining its position as the city's top choice for inbound tourist accommodation.

Night Cruise on the Jinjiang River

During this Golden Week, a host of new immersive and experiential attractions have continued to take the spotlight. The night cruise along the Jinjiang River from Dongmen Pier has remained incredibly popular, with the brand-new 'Hi-Cruise' themed boat making a major splash. Visitors sail upstream, weaving through the glittering night scenery and immersing themselves in the exquisite atmosphere of 'boats along the riverbank, the Jinjiang River that never sleeps'. The MR digital cruise boats, equipped with cutting-edge technology, continue to attract attention. Blending virtual and real elements through light and shadow performances, river views and unique experiences, they transform the surface of the Jinjiang River into a floating, immersive theatre, unlocking a new way to enjoy a tech-enhanced night-time cruise.

"Listening to the Waves on the Jinjiang: A Riverside Concert"

The event venue at Sansheng Huaxiang during the National Day holiday

During this National Day holiday, Jinjiang has continued to draw inspiration from both tradition and modernity, with a packed programme of cultural and heritage events. A host of cultural landmarks, including the Shuijingfang Museum, the Shiyue Market Museum and Daci Temple, have remained open, attracting numerous culture enthusiasts who have stopped to take photos and appreciate the charm of Jinjiang past and present amidst its millennia-old cultural heritage.

During the 2026 National Day holiday, Jinjiang District successfully transformed visitor numbers into repeat visitors and public buzz into positive word-of-mouth through a rich and diverse array of new settings, new business models and new products. It continued to enhance its 'Autumn Charm of Zhuojin: Celebrating Home and Country Together' cultural and tourism brand, comprehensively showcasing the district's urban charm, where the past and present blend harmoniously with contemporary trends.