During the 2026 National Day holiday, Chengdu's Longquanyi District organised a series of immersive events, created comprehensive consumer experiences and provided warm, efficient service time and again, transforming visitors from all corners of the country from mere "passers-by" into those who "long to return".

Tourists from all over the country are enjoying a leisurely holiday by the shores of Dong'an Lake

During the National Day holiday, Longquanyi District welcomed a total of 2.5468 million visitor arrivals, representing a year-on-year increase of 28.45 per cent; total tourism expenditure reached 1.859 billion yuan, up 29.88 per cent year-on-year. Major tourist attractions were brimming with highlights; amongst them, Luodai Ancient Town welcomed approximately 852,000 visitors, the Peach Blossom Hometown attracted around 193,000 visitors, whilst Dong'an Lake Park experienced an explosive surge in visitor numbers, welcoming approximately 771,000 visitors.

Tourists flock to Luodai Ancient Street

To ensure that local residents and visitors enjoy a vibrant National Day holiday, Longquanyi District has drawn upon its five distinctive cultural hallmarks—peach blossoms, Hakka culture, ancient post stations, the motor industry and the Universiade—to carefully organise 15 themed cultural, sporting and tourism events, including three major events each attracting over 1,000 participants.

The scene of the water jet-ski show at Dong'an Lake

This National Day, Longquanyi District moved beyond a single-dimensional sightseeing model to create diverse, immersive consumer experiences, effectively extending visitors' stay and expanding the consumer value chain, thereby transforming fleeting "traffic" into tangible "retention" for the city.

Behind the bustling cultural and tourism market lies meticulous and thoughtful service support. This National Day, Longquanyi District placed the visitor experience at the heart of its efforts. Relying on an efficient mechanism for handling tourism-related enquiries and comprehensive safety control measures, the district responded swiftly to visitors' requests and resolved all issues through a closed-loop process. Through its attentive service, it has upheld its reputation in the cultural and tourism sector, ensuring that every visitor can enjoy a worry-free visit to the City of Post Stations.

Climb Longquan Mountain to take in the city views, and experience the beauty of autumn at a concert in the mountains

Moving forward, Longquanyi District will continue to focus on enhancing the quality of its cultural and tourism offerings and optimising service provision, whilst planning ahead for cultural and tourism events during the New Year and Spring Festival periods, thereby continually raising the profile of its cultural and tourism sector.