On 25 September local time, the 2026 Bazhong–Rome Cultural and Tourism Industry Cooperation and the 24th Sichuan Guangwushan International Autumn Foliage Festival Promotion Event took place in Rome, Italy. Using the autumn foliage as a medium, Bazhong's cultural and tourism sector made its debut in Europe, whilst the autumn foliage of Guangwushan won over fans overseas.
Scene from the promotional event
The event was attended by leading Italian travel operators, business representatives and members of the media. Chinese representatives, including Zhang Jie, Director of the Bazhong Municipal Bureau of Culture, Radio, Television, Sport and Tourism, and Cheng Haozhou, Chairman of the Bazhong Culture and Tourism Group, took part in the event.
At the promotional event, the Bazhong City Culture and Tourism Group signed a memorandum of understanding with the Italy-China Economic and Commercial Development Association. The two parties will strengthen cooperation in areas such as cultural and tourism promotion, itinerary development, business matchmaking and mutual visitor exchange, with a view to enabling more Italian friends to learn about Bazhong and visit the city. Guests in attendance engaged in in-depth discussions on topics including tourism product design and market promotion, and reached a number of agreements on potential cooperation.
During its visit to Italy, Bazhong City also engaged in in-depth exchanges with local culture and tourism authorities and leading tour operators, gaining an understanding of Italian tourists' preferences regarding travel. The city held detailed discussions on specific matters, such as organising group visits to Bazhong for on-site inspections of itineraries and promoting and marketing cultural and tourism resources, and reached a preliminary agreement on cooperation.
Moving forward, Bazhong City will capitalise on the partnerships forged at this promotional event to continue expanding its presence in international markets, establish long-term cooperation mechanisms, carry out targeted marketing and promotional activities on a regular basis, and further optimise its tourism products and services, with the aim of establishing Bazhong as an internationally renowned tourist destination.
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