On the afternoon of September 20, international influencers participating in "China Travel · Sichuan State of Mind — 2026 Live Exploration and Immersion with Global Creators" visited Jinli Cultural and Tourism Street in Chengdu (hereinafter referred to as “Jinli”), immersing themselves in the charm of Chengdu, where the cultural legacy of the Three Kingdoms meets the vibrant atmosphere of everyday life, from the ancient opera stage to intangible cultural heritage experiences.

Jinli Cultural and Tourism Street in Chengdu [Photo by Jia Deng]

Jinli features the culture of the Three Kingdoms, traditional Sichuan folk culture and Sichuan intangible cultural heritage. Along the street are a variety of intangible cultural heritage experiences, including Sichuan Opera, Shu embroidery, traditional brocade weaving and porcelain-bamboo weaving. Traditional Sichuan folk arts such as sugar figure blowing art, clay sculpture, copper figurine performances and eggshell painting, as well as a wide range of Chengdu specialties, can also be found here.

International influencers sample local delicacies at Jinli [Photo by Jia Deng]

The international influencers strolled around Jinli, sampling local food and stopping at Sichuan snack shops along the street. They also took part in immersive intangible cultural heritage experiences, discovering the vitality of Sichuan’s traditional culture. At Jinli, they not only experienced the lively atmosphere of everyday Chengdu life, but also felt the enduring pulse of the city’s thousand-year-old Three Kingdoms cultural heritage, gaining an understanding of how Chengdu has integrated its history and culture with modern consumer experiences. (By Shichun Shen)