The 2026 "Modern China" International Footwear and Apparel Fashion Exhibition was held at the Shanghai New International Expo Center from September 1 to 3. At the exhibition, Wuhou, the "China Women's Shoes Capital", industrial cluster made a significant appearance, showcasing the substantial strength of the Wuhou shoes industry through a comprehensive strategy that combined brand promotion, new product releases, livestreaming, and regional coordination.
2026 "Modern China" International Footwear and Apparel Fashion Exhibition
At the exhibition, an official from the Management Committee of Chengdu Wuhou Economic Development Zone served as a promoter, outlining the innovative achievements of the Wuhou shoe industry in areas such as digital design, intelligent manufacturing, integration of intangible cultural heritage, and high-end customization.
2026 "Modern China" International Footwear and Apparel Fashion Exhibition
A highlight of the participation was the new product release by local high-end custom brand SHEME. With the concept of "Art of Walking", the brand integrates Sichuan embroidery, a national intangible cultural heritage, with modern fashion. The new products on display once again brought the elegance of Sichuan embroidery to Shanghai, fully demonstrating Wuhou's core competitiveness in original design and high-end customization.
Meanwhile, the exhibition set up a livestreaming studio called "Chengdu Uncle Wu Women's Shoes" under the "China Women's Shoes Capital" banner. This brought the online sales environment directly to the venue, creating a two-way linkage model that combines offline displays with online sales.
Another highlight was the coordinated appearance of Wuhou and Anyue. Their joint participation vividly illustrated the new development pattern of the "China Women's Shoes Capital" cluster, characterized by regional integration, broad market expansion, and joint efforts to go global.
In the future, the Chengdu Wuhou Economic Development Zone will continue to deepen its initiatives to promote trade and attract investment through exhibitions. It will accelerate the construction of a fashion consumption industrial park and expedite the conversion of exhibition outcomes into concrete projects. Meanwhile, it will advance the local footwear and apparel sector toward greater branding, smarter manufacturing, and greener practices, refining the modern industrial system and further enhancing the reputation of the "China Women's Shoes Capital".
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