Data released by the Chengdu Jinjiang District Bureau of Culture, Sport and Tourism shows that during the 2026 Dragon Boat Festival, the visitor profile in the district's online tourism market exhibited a distinctly outward-looking character, with visitors from outside the province accounting for 86.1 percent and forming the mainstay of the online tourism market.
Chunxi Road Business District
During the Dragon Boat Festival holiday, the accommodation market in Jinjiang District saw steady growth, with room nights up 3.6 percent year-on-year and spending up 0.5 percent year-on-year, whilst market demand remained stable. The Chunxi Road Business District firmly held the top spot, accounting for 26.0 percent of the city's total room nights, thereby maintaining its leading position as a national-level cluster for night-time cultural and tourism consumption.
Concert Venue
A series of themed concerts kicked off in full swing across Jinjiang District, with a succession of immersive audio-visual spectacles taking place, effectively stimulating new forms of night-time cultural and tourism consumption and illuminating the nightscape along the riverbanks of Chengdu.
Concert Venue
The 2026 "Chengdu Street Soundwave" Jinjiang Listening to the Waves · Riverside Concert was held at the sunken square beneath Hejiang Pavilion, linking Anshun Covered Bridge, Jiuyan Bridge and Lan Kwai Fong to create a unique, "river view + music" experience that has gone viral online, establishing itself as a highly distinctive new cultural landmark in Jinjiang District.
During the Dragon Boat Festival holiday, the "Night Tour of the Jinjiang – Night of Poetic Encounters" was a huge hit, with Li Bai and Du Fu "NPCs" interacting with visitors and exchanging poetry along the route. Special events such as the "Poetic Banquet on the Jinjiang", a water-based concert and the Dragon Boat Festival Fair were held simultaneously, further boosting the influence of this Chinese-style night tour brand.
At the Performance Venue
During the Dragon Boat Festival holiday, Jinjiang hosted a series of live performances, public theatre productions and art exhibitions, offering residents and visitors a high-quality cultural feast.
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