Recently, the Hong Kong International Licensing Fair kicked off at the Hong Kong Convention and Exhibition Centre. Chengdu presented a full-spectrum Tianfu cultural IP matrix—covering intangible cultural heritage, digital cultural creativity, city IP, and cultural tourism and heritage—at the China Mainland Pavilion.

This ‘Made in Chengdu’ IP collection made its debut in Hong Kong, featuring iconic IPs such as Rongbao (the Panda Mascot), Jinsha Sun Bird, and embroidery. It encompasses distinctive Chengdu intangible cultural heritage creative products, cultural and museum co-branded high-quality items, and trendy digital creative works—fully showcasing Chengdu’s robust cultural and creative industry strength, where tradition and originality go ‘hand in hand’, and culture and technology advance ‘side by side’.

Leveraging the efficient cooperation platform built by the Hong Kong Trade Development Council, the Chengdu team engaged in intensive licensing negotiations and business exchanges with global buyers, successfully introducing original Chinese cultural symbols into the international licensing landscape. This effort has broadened the overseas channels for Tianfu cultural IP in areas such as derivative development, brand collaborations, and digital content distribution. The event drew large crowds of buyers and visitors, becoming a focal point of attraction at the fair.

A representative from a partnering organization at the event remarked, “This is a highly meaningful endeavor. Intangible cultural heritage is a treasure of fine traditional Chinese culture, while ‘guochao’ (national trend) represents the trend favored by today’s young people. Their integration not only brings intangible heritage techniques to life but also gives ‘guochao’ greater cultural depth. More importantly, Chengdu has a well-established cultural and creative ecosystem, forming a complete industry chain from IP incubation to commercial transformation. This provides a solid foundation for our collaboration and fills us with confidence in the outcomes.”