On April 22 , Spanish professional outdoor brand NNormal officially opened its first store worldwide at Taikoo Li Chengdu, marking a new addition to Jinjiang District's first-store economy.
NNormal's First Store Worldwide
NNormal's first store worldwide at Taikoo Li Chengdu is not merely a retail space, but an immersive embodiment of the brand's ethos and mountain culture. The store showcases the brand's complete range of footwear, apparel and accessories, whilst systematically presenting Kilian Jornet's mountain exploration projects and practical experience; all design and development is rooted in the principle of “returning equipment to its fundamental purpose”.
On the day of the opening, NNormal simultaneously launched public welfare community initiatives such as “Restore the Trail” and “Running Mind”, organising community initiatives such as trail clean-ups, trail restoration and shoe testing experiences in the Longquan Mountains, thereby putting the concept of “Leave No Trace” into practice.
NNormal's First Store Worldwide
With the opening of its first store worldwide in the Chunxi Road Commercial District, NNormal will also establish a regional headquarters starting from Jinjiang District, building an industrial ecosystem that spans from brand launches to supply chain aggregation. The brand aims to be rooted in Southwest China, serve the whole country and extend its impact globally. The opening of its first store worldwide in the Chunxi Road Commercial District not only represents a high level of recognition for the district's commercial standing, quality of retail environments and footfall vitality, but also reaffirms the core commercial districts of Chengdu's robust capability to host world-class brands and lead trends in consumer spending.
Chunxi Road Commercial District
As the core area for Chengdu's development as an international consumer hub, Jinjiang District is fueling a chain-linked expansion of the debut economy through three integrated models: “R&D + Debut,” “Debut + First Store,” and “First Store + Headquarters”. It is also establishing a comprehensive support system across three dimensions—policy, government services and talent—to build a high-ground for the “first-to-market” economy.
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