“At the New Year shopping festival, I got a handwritten couplet, and at the trendy toy exhibition, I won an accommodation discount coupon. The Spring Festival in Jinniu is both festive and full of new fun,” a citizen named Li said with a smile on February 7th, after receiving a couplet written by a calligrapher at the shopping festival in Chengdu International Trade City. The venue was bustling with crowds that day, offering one-stop shopping and free treats for Spring Festival, which filled the festival with joy and made people feel the warmth. The event is a vivid illustration of the “Jinniu Spring Festival Carnival” campaign designed to promote consumption across the district, and a vibrant practice of Jinniu District's efforts to boost urban development vitality through the in-depth integration of culture, commerce, tourism, and sports.
At the event
Since the New Year's Day of 2026, this campaign, with the core principles of “benefiting residents, boosting commerce, promoting integration, and enhancing quality,” has covered key commercial areas and tourist attractions across the district. By offering multiple benefits, it has stimulated consumption throughout the district, achieving a triple boost in holiday consumption, business revenue, and city branding. This campaign also highlights Jinniu District's firm commitment to its goal of “building an active urban cultural and tourism hub that contributes to Chengdu's goal of becoming a world-famous tourist city and an international consumption center city. ”
At the event
To date, the “Jinniu Spring Festival Carnival” has been held in conjunction with events such as the Jinniu Country Fair, the Chengdu International Chinese New Year Shopping Festival, and the Lotus Pond Spring Festival Trendy Shopping Fair to launch over ten benefit events, distributing thousands of gifts and coupons in key commercial areas.
At the event
By offering various benefits, Jinniu District has enabled citizens to truly experience the joy and convenience of spending the New Year in Jinniu District, promoting a virtuous circle in the consumer economy.
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