On the evening of December 9, China Travel · Sichuan State of Mind — Live Exploration and Immersion with Global Creators officially launched in Chengdu. Anchors from China Media Group broadcasting in Tamil, Pashto, Greek and other languages, as well as foreign influencers and Generation Z from France, Egypt, Bangladesh, Pakistan and other countries had a night cruise at Jinjiang River to feel the classical Chinese poetry of “My door oft says to eastward-going ships ‘Goodbye!’” and explored the cultural treasure of Sichuan.

Night Cruise at Jinjiang River

Centered around Dongmen Wharf’s “Chengdu December Market” and its commercial dynamism, the night market glowed brightly with colorful lights. Streets were lined with displays of intangible cultural heritage crafts, cultural and creative products and stylish goods. The guests strolled among them, feeling the hustle and bustle and economic vitality of Chengdu.

Dongmen Wharf

As a signature cultural tourism IP of Chengdu, the Night Cruise of Jinjiang River connects over ten main attractions including Dongmen Wharf, Hejiang Pavilion and Anshun Bridge. Everyone can directly experience the laid-back atmosphere of Chengdu.

The foreign influencer captures a dazzling view

Jinjiang River

As the boat approached Anshun Bridge, the soft sound of a flute wafted up from the bridge, resonating with the dazzling lights along both banks. Juliette from France said: “This place is steeped in history and romance.”

Foreign influencers display bookmarks

At the activity where wishes were written on bookmarks, calligraphy enthusiasts dressed in Tang suits wrote blessings on bookmarks and distributed them to all guests. French attendee Léane said: “These handwritten blessings carry love and warmth that conveys the charm of Chinese culture. It’s an incredibly special mement for me.”