On November 22, the Conference on Cultural Tourism Exchange and Mutual Learning between China and Foreign Countries, a parallel session of the Global Panda Partners Conference 2025, was held at the Chengdu Airport International Conference Center. The conference aimed to promote the deep integration of culture and tourism, advance the development of a leading tourism nation, expand international exchanges and cooperation and chart a path where both beauties are respected and cherished.
Discussing about New Trends in Cultural and Tourism Consumption from a Global Perspective: Cross-Industry Collaboration, Technology Empowerment, and Sustainable Development
During the speech, several distinguished guests delivered presentations on topics including the symbiotic and win-win development of the cultural and tourism industry ecosystem, cultural resonance and exchange between China and other countries and the integration of digital IP with cultural tourism practices.
Panda Homeland Culture & Creativity Content Licensing Expo
Focusing on New Trends in Cultural and Tourism Consumption from a Global Perspective: Cross-Industry Collaboration, Technology Empowerment, and Sustainable Development, participants engaged in in-depth dialogue. They explored development pathways for new cultural and tourism consumption trends from various dimensions such as industrial practice, technological innovation, and cross-sector integration.
As a crucial part of the conference, a signing ceremony was held for several collaborative initiatives, including the Panda Homeland Global Partner Program: A Collaborative Strategy for the Cultural and Creative Sector, the Mount Emei Global Branding Campaign, the Guangwushan Cultural Tourism Brand Promotion Initiative and the Panda Homeland Cultural and Creative Card Licensing Cooperation Project.
In recent years, Sichuan has adhered to the principles of culture as the soul, tourism as the vehicle, technology as the enabler and protection as the priority, fully committed to showcasing Sichuan's cultural tourism with greater international style, stronger Chinese character and distinctive Bashu charm. In 2024, Sichuan received 1.119 billion domestic tourist visits, generating total tourism revenue of 1.76 trillion yuan.
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