What will happen when National Day, Mid-Autumn Festival and the Chuan Super League come together?
Bazhong, leveraging the platform of the “Chuan Super League” and centering around the Guangwu Mountain International Red Leaf Festival, has innovatively created a dual-season marketing model combining “league season + red leaf festival”. The initiative introduced a mechanism of “one-ticket, multiple benefits”, allowing spectators to enjoy discounted or free admission to scenic areas such as Guangwu Mountain and Micang Ancient Road with their football game tickets, alongside benefits for dining, accommodation and local specialty purchases. This creates a closed-loop linkage between the football game and all-for-one tourism, forming a new growth driver for the cultural and tourism economy.
Night View of Bazhong
Data shows that since the launch of the “Chuan Super League”, Bazhong has issued consumption coupon for dining and accommodation worth 500,000 yuan, organized over 40 featured activities such as “Double Festival Celebrations” and “Football Carnival” in key business districts and new consumption scenarios, and mobilized more than 200 local shops to launch promotional campaigns around themes like “Passionate Chuan Super League”, “Delicious Bazhong” and “Shopping Carnival”. These efforts have continuously heated up commercial retail across the city, driving consumption exceeding 300 million yuan.
Chuan Super League
On October 7, following the “Chuan Super League” match between Bazhong and Chengdu, the Yangjiahe Basketball Court hosted the finals of the “CunBA” Challenge Tournament, keeping the spectators excited about the sport.
Outside the finals, activities such as “CunBA”, beer music evenings and agricultural specialty promotions allowed visitors to immerse themselves in the enthusiasm and vitality. After cheering for football, they could transform into basketball fans, experiencing tense games alongside the vibrant local atmosphere.
Recently, the Bazhong Red Leaves Team and Guangwu Mountain Scenic Area launched a collaborative campaign. Players, referees, coaches and fans holding paper ticket for the team's home or away games can register at the Guangwu Mountain support service point in Xingwen Sports Center for direct shuttle services to the scenic area. This initiative offers fans new options after matches while attracting more visitors to Guangwu Mountain.
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