International Influencers Explore Jinsha Site: Ancient Shu Civilization Becomes an Instant Hit
CRI Online2025-09-30 18:02:24

  On September 27th, international influencers participating in the China Travel · Sichuan State of Mind — Live Exploration and Immersion with Global Creators embark on an immersive journey to explore the brilliant context of the ancient Shu civilization in the Jinsha Site Museum.

  The international influencers wandered between the Relic Hall and the Exhibition Hall. The grand sacrificial scenes of the ancient Shu Kingdom at the excavation site impressed them, and with more than 9,000 unearthed artifacts, including gold objects, jade articles and ivory, they felt admiration for the prosperous landscape of the Bronze Age civilization in the upper reaches of the Yangtze River.

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International Influencers Are Visiting Jinsha Site Museum

  Beneath this semi-circular, full-steel structure lies the original excavation site of the large sacrificial venue at the Jinsha Site. It represents the most completely preserved ancient Shu sacrificial ground, one that also contains the most abundant sacrificial relics ever discovered. On the viewing platform, the scattered ivory fragments and traces of tool work evoked visions of the ancient Shu people's riverside sacrifices from 3,000 years ago, prompting the international influencers to instinctively take out their cameras and start photographing.

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International Influencers Are Visiting Jinsha Site Museum

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Sun and Immortal Bird Gold Ornament

  在“千载遗珍”展厅,镇馆之宝太阳神鸟金饰前围满驻足的身影。太阳神鸟金饰外径12.5厘米、厚仅0.02厘米、含金量高达94.2%,4只神鸟环绕12道太阳芒纹旋转。当了解到金沙遗址出土的太阳神鸟金饰已成为中国文化遗产标志时,国际网红主播为之惊叹不已。

  In the Hall No.4 Peak of Perfection, the crowd gathered around the Sun and Immortal Bird Gold Ornament, the museum’s treasure. With an outer diameter of 12.5 cm, a thickness of only 0.02 cm and a gold content of up to 94.2%, the ornament features four divine birds rotating around 12 sun rays. When the international influencers learned that the Sun and Immortal Bird Gold Ornament unearthed from Jinsha Site has become the symbol of China’s cultural heritage, they were deeply amazed.

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International Influencers Are Visiting Jinsha Site Museum

  Through immersive experience, the international influencers transformed the sacrificial site, the Sun and Immortal Bird Gold Ornament and The Bronze Standing Figure into short videos and posts, which were released on overseas platforms. When asked to describe the exhibition in three words, Beilefu said, "I think they are ‘significant’, ‘stunning’ and ‘interesting’."

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Ivory

  Jinsha Site has gradually developed from an underground archaeological site into a culturally symbolic site with international influence. This cross-border exploration of civilization has helped more people understand the unique charm and profound cultural meaning of Jinsha Site, and also enabled Jinsha civilization to gain wider attention on the international stage.

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