On September 25, “Laid-back Sichua· Encountering Beauty” Panda Shopping Carnival, the important component of the Fourth China (Sichuan) International Panda Consumption Festival, commenced at the Yanlord Land in Jinjiang District, Chengdu.

Panda Shopping Carnival

In the exhibition area, there are local brands of catering, cultural creativity, retail from Chengdu, Yibin, Dazhou, Ganzi and other regions, collectively sketching a vibrant picture of new consumption.

Panda Shopping Carnival

At the event, the popular Panda IP exhibition is very attractive. As one of the highlights, this zone prominently displayed the numerous achievements of the “Panda Homeland · Giant Panda Cultural Creativity Competition”.

Panda Shopping Carnival

After entering the exhibition, there were eight adorable panda action figure holding hearts on the left. With their round faces and pink cheeks, each raising a red heart and some with a smile, others waving hands, their charmingly naive appearances instantly enhance the atmosphere. On the right there is the image of “Chizhu Xia”, conveying the Eastern philosophical concept of “balancing strength and softness while embracing renewal”. Additionally, the first batch of soon-to-be-launched mass-produced new products made their debut, including precious metal collectibles, trendy toys, casual apparel, creative home goods and co-branded appliances.

Panda Shopping Carnival

On the same day, Sichuan Province’s first downtown duty-free store officially opened at Yanlord Land in Jinjiang District. The store innovatively adopts a diversified composite business model integrating “duty-free + taxed goods”, “international + domestic trends” and “offline + online”. It is committed to creating a multifaceted consumption space combining “duty-free shopping, cultural experiences and domestic trend exhibitions”, serving as another commercial and cultural window for Chengdu to the world.