From August 6 to 9, a delegation from Bazhong Cultural Tourism Development Group Co., Ltd visited Penang and Kuala Lumpur, Malaysia, showcasing rich cultural and tourism resources of Bazhong through presentations, business meetings, and visits. This effort significantly enhanced the global visibility of Bazhong’s Guangwu Mountain and Nuoshui River scenic areas.
The 23rd Sichuan Guangwu Mountain International Red Leaf Festival Special Promotion Conference
At the event, the delegation of Bazhong Cultural Tourism Development Group Co., Ltd focused on promoting the core resources, tourist attraction policies, featured tour routes, reception capabilities, red leaves, and winter tourism resources of Guangwushn-Nuoshuihe Geopark. They also engaged in in-depth discussions on itinerary design, product portfolios, and channel development.
Meanwhile, nearly a hundred elite representatives from Malaysia's tourism industry, after appreciating Guangwu Mountain's magnificent autumn scenery and cultural tourism resources, spontaneously shared the beautiful views on social media platforms like Facebook, flooding the screen with the tag of Guangwu Mountain. This demonstrated the endorsement from Malaysia's dominant players for the value of Guangwu Mountain's Red Leaf Festival.
During the visit in Malaysia, the Bazhong Cultural Tourism Group delegation also visited and met with local tourism bureaus, the Malaysian Chinese Tourism Association, and key travel agencies in Malaysia. They gained a deep understanding of Malaysian tourists' preferences in health retreats and cultural experiences, and settled on a plan for some specific matters such as organizing field trips to Bazhong, advertising resource exchanges, and supporting Bazhong's participation in Malaysia's tourism exhibitions.
In the next step, Bazhong Cultural Tourism Group will take this promotional event as an opportunity to continue cultivating the international market, establish long-term cooperation mechanisms, regularly conduct targeted marketing campaigns, further optimize tourism products and services, and strive to build Bazhong into an internationally renowned tourist destination.
The beautiful scenery of Guangwu Mountain
The beautiful scenery of Guangwu Mountain
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