On the morning of August 3, the Chengdu World Games Village officially opened. That very day, a newly arrived foreign athlete visited the “Chengdu Gifts” exhibition and sales area. While browsing, they showed great interest in fridge magnets featuring distinctive Chengdu elements. Wei Mengdie, the sales staff on duty, noticed this and enthusiastically recommended two special items: one was a calligraphy-style magnet featuring the Chinese characters for “Chengdu,” and the other was a map magnet incorporating iconic Chengdu landmarks. The athlete was immediately drawn to both, appreciating their cultural significance and commemorative value, and decided to purchase them on the spot.

“Chengdu” Fridge Magnet

The first souvenir sold—“Chengdu”—was created by Shibijia, a century-old cultural brand from Qingyang. The two characters for “Chengdu” were hand-written by renowned calligrapher Zhang Jianping. His powerful and vigorous brushwork embodies the deep cultural essence of Bashu (Sichuan and Chongqing). Zhang Jianping has previously penned titles for well-known films like The Four and TV dramas, such as The Legend of Fei, and Ice Hunter. This fridge magnet series centers on his calligraphic works, distilling the poetic charm of Chengdu into a palm-sized object—a refined representation of the city’s cultural elegance and a poetic encounter between art and daily life.

Three-Dimensional Fridge Magnet of Du Fu Thatched Cottage

There are many more “Chengdu Gifts” like the “Chengdu” fridge magnet in Qingyang District. Recently, Chengdu’s Municipal Bureau of Culture, Broadcast-TV, and Tourism announced the second batch of recognized “Chengdu Gifts”—a total of 37 products in six categories were selected, covering cultural heritage, intangible cultural heritage and fashion, smart technology, trendy toys, signature Chengdu souvenirs, and more.

“Sun Bird” Jewelry Badge

Among the 37 recognized products, many are produced in Qingyang. In the cultural heritage category are items such as the “Sun Bird” jewelry badge and the three-dimensional fridge magnet of the Du Fu Thatched Cottage. In the trendy toy category are the plush Thatched Cottage keychain and the “Wululu” figurine from the Jinsha Site Museum. In the signature souvenir category is the “Sun Bird” beef tallow hot pot base. These products allow visitors from around the world to bring home a taste of Chengdu’s comfort and charm, to share with family and friends after enjoying their trip and competition.

“Sun Bird” Beef Tallow Hot Pot Base

Additionally, during the “World Game Prepares Gifts, Chengdu Awaits Yourr Presnt” summer consumption season in August, Qingyang District will launch a series of themed activities in the areas of shopping, food, culture, tourism, and sports. These events aim to provide citizens and visitors from home and abroad with a wide array of diverse and exciting summer consumption experiences.