The 11th Sichuan International Travel Expo will take place in Leshan City, Sichuan Province from April 25 to 27, 2025. Under the theme “Integrated Cultural Tourism for Better Living”, this year’s Expo aims to establish itself as a premier global platform featuring international outreach, market-driven, and high-end positioning. It will boost holiday tourism consumption during the May Day holiday while enhancing Sichuan's reputation as a world-class cultural tourism destination.
Having been permanently hosted in Leshan since 2014, the Expo has successfully held ten editions, emerging as a key growth engine for Sichuan’s high-quality cultural tourism development. This year’s Expo will enhance international collaboration through designating guest country, guest province, and theme city, convening global institutions, industry leaders and investors for targeted business matching and substantive partnerships.
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The 2025 Expo features with six main events including the opening ceremony, the “Integrated Cultural Tourism for Better Living” themed exchange, guest tours, and professional business negotiations and cultural exchanges. Ten additional activities will include the Ultra-Trail Mt. Emei 2025 (Spring), the Cozy Life 2025 Superstar Concert, the World Grotto Heritage Contemporary Art Exhibition, exhibitors' cultural and tourism product promotions, and the May Day Leshan Cultural and Tourism Bazaar 2025. These will blend sports, music, and new consumer experiences, showcasing the diverse charm of “Anyi Sichuan.” Ten immersive exhibition zones will showcase emerging tourism sectors ranging from museum creativity, cultural and tourism shows, and senior-friendly tourism to low-altitude aviation and tourism equipment, demonstrating Sichuan’s diverse appeal through integrated lifestyle-consumption scenarios.(By Li Man)
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