On December 19th, the “Chinese Liquor Market”, as one of the activities of the “China International Famous Alcoholic Drinks Exposition 2024”, opened with a lively and bustling atmosphere in Hejiangmen, Yibin. With the red silk falling, a themed archway with a design integrating classical elements came into view, and the “Chinese Liquor Market” commenced and made its debut.

Activity site [Photo by Qin Xu]

The event site was in full swing. The dance of liquor making was displayed in its unique art form, showing the process of liquor making on the spot and vividly interpreting the profound connotation of Yibin liquor culture. Citizens and tourists took out their mobile phones and stopped to take pictures. “It's festive and magnificent. Yibin is gaining more popularity again.”said Mrs. Yang, a citizen who drove here from Chongqing with her friends. They were all won over by Yibin's delicious food, beautiful scenery and fine alcoholic drinks.

Reportedly, the Chinese Liquor Market is a liquor industry cultural IP creatively built by Yibin, which makes Yibin's liquor industry more concrete and provides a tangible and accessible physical space for the public to understand Yibin's liquor industry. The planned area of the liquor market is 366,000 square meters. It starts from the south end of the Min River Bridge in the north and extends to the north end of the Rongzhou Bridge in the south, stretching along Beizheng Street, Gongxing Street, Xiaobei Street and Da’nan Street in the west and reaching Binjiang Road in the east. It spans the entire riverside section from the 501 Baijiu Cultural Holy Land to the first phase of Guanying Street.

The opening of the "Chinese Liquor Market" will boost the liquor industry in Yibin and further strengthen the position of liquor as a pillar industry. It will create a “Chinese Liquor Market”that is world-renowned and first-class in China, which functions as a platform for displaying world-famous liquor culture, a trendsetter for liquor consumption fashion, a provider of science and innovation services for the liquor industry's development, a center for liquor tasting, collection and exchange, and a center for liquor cultural creativity, highlighting Yibin's city card as the “Chinese Liquor Market”.(by Li Kele)