On September 27, the Sichuan Provincial Cultural and Tourism Development Conference and the 10th China (Sichuan) International Tourism Investment Conference took place in Yaan, Sichuan Province.

Pan Tao, the host from China Central Radio and Television, promoted Sichuan's "Four International Tourism Business Cards," beginning with "The Land of Abundance." The digital panda "An Yi" joined cultural tourism ambassadors Ding Zhen and gold medal tour guide Du Linye to promote the "Panda's Homeland." Professor Li Haichao, an archaeology expert from Sichuan University, introduced "Ancient Shu Civilization," while Sichuan cultural tourism ambassador Li Yuchun presented "An Yi Sichuan" and announced the launch of Sichuan's scenic tourism routes. Li Yuchun unveiled 25 tourism scenic routes to  global audience, including the 317/318 Sichuan-Xizang Route, Tianfu Avenue, Chengyu Ancient Road, Jiuzhaigou, Mount Emei, Giant Pandas, Gongga Mountain, Bamboo Sea, Irrigation Districts, the Great Shu Road, Major Ruins, Grasslands, Shangri-La, the Long March Route in Sichuan, the Tea Horse Road, Yalong Secret Realm, Jinsha Cloud Cliff, the Thousand-mile Jialing River, Dadu River, Fujiang River Poetry Landscape, the Ba-Rhythm Qujiang River, Western Sichuan Forest Farms, Hometown of Generals and Marshals, and Shu Poetry and Rhyme, inviting global tourists to experience Sichuan's natural beauty and rich culture.

Li Yuchun Presenting Sichuan

Ding Zhen Introducing Sichuan

The digital panda "An Yi" Promoting Sichuan

Additionally, the conference released the "2024 Sichuan Provincial Key Cultural and Tourism Investment Project Guide," featuring 242 quality cultural and tourism investment projects with a total investment amount of 264.7 billion yuan.